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Soft Baits


Speed Jigs



Rapala Image


Normark Rapala. If you want to catch fish, Rapala lures have proven time and time again that they produce under every fishing condition. Each lure has a baitfish action that big fish can not refuse. So, if your tackle box does not include Rapala lures, you're probably more interested, in fishing than "catchin'.
Rapala Scatter Rap Image Rapala Scatter Rap
Made of balsa, with a custom Scatter Lip, the Scatter Rap consistently swims with an erratic and evasive sweeping action - perfectly mimicking vulnerable baitfish. Cast or trolled, it is the perfect choice for any species of game fish. Available in colors: Bleak (ALB), Blue (B), Clown (CLN), Firetiger (FT), Gold (G), and Silver (S).
Chug Bug Image Chug Bug
The Chug Bug is a great top water plug. Tail weighted makes for long casts and easier action. It spits and walks-the-dog with ease. Darts like a fleeing baitfish. Available in two sizes and the following colors: Metal Blue Mullet (264), Metal Silver Mullet (268), and Red Head (375).
Rapala Countdown Magnum Image Rapala Countdown Magnum
These lures are big and wide, with a contoured body design. With their unique lip construction, they turn into deep divers when retrieved or trolled. Available in the following colors: Dolphin (D), Mullet (MU), Black/Purple (PM), Gold/Fluorescent Red (GFR), Silver Mackerel (SM), Red Head (RH), Fire Tiger (FT), Green Mackerel (GM), Silver (S) **Orange/White (CG) available in CD14 and CD18 Mag. *CD22 Mag is not available in Mullet (MU) or Dolphin (D).
Rapala Countdown Sinking Image Rapala Countdown Sinking
A sinking lure that is designed to hold a pre-determined depth on the retrieve. Available in the following colors: Blue (B), Fire Tiger (FT), Silver (S).
Rapala Magnum Floating Image Rapala Magnum Floating
A floating lure with wider and more contoured body that has life-like swimming action at any speed of retrieve. Available in the following colors: Mullet (MU), Silver Mackerel (SM), Red Head (RH), Gold/Fluorescent Red (GFR), Dolphin (D) and Silver (S).
Skitter Pop Image Skitter Pop
Great to use when fish are surface eating. With a loud-popping cupped plastic lip and wood balsa body and internal rattle it attracts fish quickly. Available in colors: Mullet (MU), Red Head (RH), Fire Chartreuse (FC) and Blue Chartreuse (BC).
Skitter Walk Image Skitter Walk
Imitating a swimming mullet or fleeing baitfish, the Skitter Walk is designed to "walk-the-dog" with ease. Large internal rattles create a rhythmic side-to-side motion and sound combination. Available in colors: Blue Mullet (BMU), Bone (BN), Red Head (RH), Silver Mullet (SMU), Black Chart (BKCH), Holo Chart (HBNC).
Twitchin Rap Image Twitchin Rap
Get them while you still can.  Back for a limited time. Balsa wood constructed, weighted for long casting and runs 6" to 2 feet deep. The Twitchin' Rap is a great back country lure for Snook, Redfish, and Tarpon.  Available in colors: Copper Flash (CFL), Golden Flash (GFL), Silver Flash (SFL), Hot Olive (HO), and Hot Bone (HBN).
X-Rap 14 Plug Image X-Rap 14 Plug
Features the long-cast system for accurate, bullet-like casting. Hard cutting aggressive darting action that fish can't resist. Available in colors: Silver (S), Gold (G), Hot Head (HH) and Silver Blue Mackerel (SBM).
X-RAP 10, 15, 20 & 30 Image X-RAP 10, 15, 20 & 30
High speed trolling, rattling, deep diving Magnum. Dives to depths of 5ft, 10ft, 15ft, 20ft, and 30ft. Available in colors: Bonito (BTO), Orange/Pearl (CG), Dolphin (D), Gold Green Mackerel (GGM), Hot Head (HH), Silver (S), Silver Blue Mackerel (SBM), Purple Mackerel (PM), and Yellowfin Tuna (YFT).
X-Rap Subwalk Image X-Rap Subwalk
Anglers have the ability to "walk the dog" with this sub surface lure. Runs 0 - 2ft. Available in colors: Chartreuse Ghost (CGH), Gold (G), Olive Green (OG), Silver Blue (SB) and Silver (S).
VMC Hooks Image VMC Hooks
Rapala replacement hooks, saltwater, 4X Strong, Perma Steel, high carbon, straight point.

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