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Soft Baits


Speed Jigs



Heddon Image


The Heddon Company was founded in 1902 to sell the lures, originally made by hand in the Heddon family kitchen in Dowagiac, Michigan. By 1910 they had a sales distributor in Canada and a new factory in Dowagiac. By 1950 the Heddon brand name was well known and they were producing over 12,000 lures a day.
Heddon Spook's Image Heddon Spook's
Known for their "Walk The Dog" action these top water lures feature internal rattles, super strong hardware, and highly productive color schemes. Available colors: Red Head (RH), Silver Minnow (SM), Speckled Trout (ST), Redfish (RF), Bone (BONSL), Nickel (NK), Bullfrog (BF), Flitter Shad (SS), Black Shiner (NBL).

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