Owner's revolutionary triple-edge CUTTING POINT® hook is what put the Owner name and its product line on the map. The unique, patented hook design is led by a needle sharp point, and as the hook begins to penetrate, the resistance actually decreases as the three edges cut their way through for an instant, positive hookset.For years, VMC has dedicated all its time, energy and experience to designing, improving, testing and manufacturing the most innovative treble hooks for the most famous and prestigious lure manufacturers all around the world including Rapala.